Lara Klevernić

Lara holds a master’s degree in economics with a focus on marketing and trade. Her undergraduate and master’s theses focus on branding strategies, providing her with a deep understanding of the principles and approaches that contribute to building brand recognition and market positioning. Although she considers herself creative at heart, Lara chose to pursue a career in economics and marketing, which she sees as the perfect combination of creativity and business strategy. She believes that if there is a way to make art truly commercial, it is through marketing. Her passion for bridging art and economics led her to practical experience at a marketing agency and a conference center, after which she taught entrepreneurship and digital marketing at a university, sharing her knowledge with students and encouraging them to put their ideas into practice.

She is the author of a research paper on masstige marketing, presented at a scientific conference, contributing to the academic discussion on luxury brands and their influence on consumers in the world of social media. In the future, she plans to continue writing research papers, with a particular focus on branding and digital strategies. Lara enjoys exploring history, analyzing cultural phenomena, and connecting acquired knowledge with modern trends. In addition to regular workouts, reading books, and other activities, she is a passionate history enthusiast and believes that if the world were perfect, she would probably be a historian. She is committed to continuous professional development and staying up to date with the latest trends in marketing.