Boris Kojčinović
Position:Junior expert associate at the Centre for Innovation and Business Development
Boris is a communication specialist, PR professional, and digital content creator with professional experience in strategic communications, public relations, media production, marketing, and branding. His professional background encompasses the development and implementation of communication and media campaigns, journalistic reporting, multimedia content production, social media management, event organisation, and the development of communication strategies. At the Institute, he is responsible for science communication, with a particular focus on the production and dissemination of scientific content.
He holds a Bachelor’s degree in Communication Studies and Public Relations from the Faculty of Philosophy at the University of Novi Sad and is currently pursuing a Master’s degree in Communication Studies at the same faculty.
His current professional and academic interests are primarily focused on science communication and on making scientific knowledge more accessible to the general public through clear, engaging, and audience-oriented communication formats. He is particularly interested in exploring how complex scientific topics can be translated into high-quality and accessible content without compromising their academic rigor or scientific integrity. In this context, he is developing a particular interest in science podcast production and other contemporary formats of science communication, with the aim of contributing to stronger connections between the scientific community and the wider public.