Center for Innovation and Business Development

Project aim: Based on the premise that Open Innovation Arrangements (OIAs) and in particular Living Labs (LL) and Research Infrastructures (RIs) are instruments that have large potential to contribute to amplifying agroecology in Europe, the main aim of AgroEcoLLNet-Prep (this project) is to prepare a framework for a future European network of LLs and RIs (to be called “AgroEcoLLNet”) that will enable the transition towards agroecology throughout Europe.
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About the project: It will rely on a highly participatory and inclusive approach and on experimentation in real life situations and thus itself uses a living lab approach. An underpinning principle of the project is strong stakeholder engagement, which has begun in the preparation of this proposal. The project has 3 phases: an initial preparatory phase in which the vision, scope and mission for the Network are defined and the criteria for inclusion in the Network of LLs and RIs as well as other forms of OIAs are defined. This will enable the mapping of current and emerging LLs, RIs and OIAs across Europe and their characteristics, highlighting best cases. In a second phase, different prerequisites/ activites for the future Network will be prepared ‘(sustainability, including funding, governance, capacity building, data and knowledge management). Plans for each of these will be constructed with stakeholders and then tested in a small-scale pilot network and then refined to match needs. Finally, the outcomes of the work will be communicated widely throughout Europe by a variety of mechanisms. One of the final outcomes of the project will be a pilot-tested Implementation Plan for implementing the validated framework of AgroEcoLLNet, within Horizon Europe.

Milica Trajković

Vladislava Grbović works as a Project Manager within the Center for Innovation and Business Development at the BioSense Institute. She holds a bachelor's degree from the University of Novi Sad, Faculty of Business in Services, and a master's degree from the Faculty of Tourism, where she specialized in Eco Villages. With a rich professional background, she has several years of experience working with international corporations. Throughout her career path, she has actively participated in the planning, application, and execution of both national and international projects, taken charge of event organization and support, and engaged in collaborative efforts with the business sector. Since joining the BioSense Institute's Center for Innovation and Business Development in May 2023, she has been working on the implementation of large-scale Horizon Europe projects.

Vladislava Grbović

Ms. Milica Trajkovic (F) is a certified PMI project manager professional (PMP), experienced in EU funded projects focused on Digital Agriculture and development of ICTs for AgriFood value chain. As a Head of Business Development Department, she is responsible for building new and maintaining fruitful partnership network of the Institute both with industry and academia in Serbia and across Europe. Milica manages multi-national and cross-sectoral consortia, supports Institute in new project preparations (from an idea to design and proposal establishment) and brings AgTech market trends closer to the BioSense scientists. One of her goals is to foster entrepreneurial mentality among Institutes’ employees and support them in their own entrepreneurship endeavors. In addition, she facilitates business acceleration for high-tech startups, SMEs and web entrepreneurs from the region with the main aim to bring start-up tech community closer to the AgriFood sector.

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This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No. 101000349.

Horizon 2020

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Research and innovation at BioSense is developed in a close interaction with farmers and the agrifood sector, government bodies, entrepreneurs and business community, international researchers, and citizens. We work together to create a new generation of open innovations which will be readily used, and which will bring benefits across the entire value-chain.

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As a meeting place for all the relevant stakeholders, we have established PA4ALL – Precision Agriculture Living Lab. This is the first living laboratory in Serbia and one of the first in Europe to focus on precision agriculture. PA4ALL takes full advantage of inter-sectoral cross-fertilization of ideas and offers possibilities to test ideas and prototypes in the real-world setting.

Over the last 5 years, PA4ALL has been placing an increasing emphasis on the importance of multi-actor and transdisciplinary projects. Since Living Labs provides a meeting point for true engagement of diverse groups of actors in joint research and innovation, PA4ALL based its activities on educating its community on precision agriculture, motivating end-users to test and validate the IT innovations and ensuring their adoption among various stakeholders. It is, therefore, not surprising that PA4ALL strives to even change the curriculum in high-school education in order to cultivate the knowledge on precision agriculture in the society.

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PA4ALL activities are bridging the gap between the leisurely changing public sector and modern technologies which are modifying the way agriculture is perceived today. By reinforcing co-creation and multi-stakeholder participation, PA4ALL is not only gradually widening its network but also encouraging and supporting new Living Labs which emerged in the region in the meantime. In addition to the above-mentioned, throughout the Living Lab approach, PA4ALL plans to create a future network of actors who are expected to closely cooperate in the field of agroecology, which is a new concept thriving to become a pivotal change in the way agriculture production impacts the environment.

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It is relevant to mention that PA4ALL also encourages the academy to engage more with the users of research, industry, government, and other relevant actors in order to implement precision agriculture in real-life decision-making processes. One of the methods mostly used for the purpose of implementing Living Lab approaches among the research community is RRI - Responsible Research and Innovation. RRI involves engaging the communities affected by innovation and ensuring that they have the knowledge necessary to understand the implications by furthering science education which is exactly PA4ALL’s main goal for the future.

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BioSense provides the connecting link in the value chain by:

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-  Promoting the use of advanced ICT technologies to local farmers and assisting them in improving their performance and complying with environmental regulations;

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- Developing win-win synergies with agri-business support companies of the region (providers of fertilizers, pesticides, consulting services), that currently consist the most agile and motivated link in the value chain, since they have both direct access to farmers and clear motives to introduce advanced technologies as complimentary services to their existing portfolio;

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-  Encouraging the local ICT sector to move towards a paradigm-shift, namely from a strategy based on outsourcing that simply exploits the relative low wage costs of developers, to one that is based upon the competitive strengths of the entire regional eco-system and the exploitation of own solutions, with significantly higher added value.

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-  The introduction of ICT subject in high schools specialized in agriculture and educating younger generations on the implications which arise from AgTech will increase the awareness of the relationship between technology and agriculture and therefore make agriculture more attractive to younger generations.

Living Lab

ALL-READY – The European Agroecology Living Lab and Research Infrastructure Network

Centar za inovacije i razvoj poslovanja

Cilj projekta: Bazirano na premisi da su inicijativa otvorenih inovacija, kao i koncept živuće laboratorije (LL) i istraživačka infrastruktura (RI) instrumenti koji imaju veliki potencijal da doprinesu jačanju agroekologije u Evropi, glavni cilj ALL-READY projekta je da se pripremi okvir za buduću Evropsku mrežu živućih laboratorija i istraživačkih infrastruktura (koja će se zvati „ALL-READY “) koji će omogućiti tranziciju ka većem priznanju pojam agroekologijie u celoj Evropi.
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O projektu: Projekat se oslanja na visoko participativni i inkluzivni pristup i na eksperimentiranje u stvarnim životnim situacijama, pa samim tim koristi pristup živuće laboratorije. Temeljni princip projekta je snažno učestvovanje aktera, koje je i započeto u samoj pripremnoj fazi ovog projekta. Projekat ima 3 faze: početnu pripremnu fazu u kojoj se definiše vizija, opseg i misija mreže i definišu se kriterijumi za uključivanje u mrežu živućih laboratorija i istraživačkih infrastruktura, kao i drugi oblici inicijativa otvorene inovacije. To će omogućiti mapiranje trenutnih i novih živućih laboratorija, istraživačkih infrastruktura i otvorenih inovacija širom Evrope i njihovih karakteristika, ističući najbolje slučajeve. U drugoj fazi pripremiće se različiti preduslovi / aktivnosti za buduću mrežu (održivost, finansiranje, upravljanje, izgradnju kapaciteta, upravljanje podacima i znanjem). Planovi za svaku aktivnost biće izgrađeni sa akterima, zatim testirani u maloj pilot mreži, a zatim dorađeni kako bi odgovarali krajnjim potrebama korisnika. Konačno, rezultati rada široko će se promovisati širom Evrope pomoću različitih mehanizama. Jedan od konačnih ishoda projekta biće pilot-testirani Implementacijski plan za primenu potvrđenog okvira ALL-READY-a, u okviru Horizon Europe programa.

Vladislava Grbović radi kao menadžer projekata u Centru za inovacije i razvoj poslovanja Instituta BioSense. Poseduje diplomu osnovnih studija sa Univerziteta u Novom Sadu, Fakulteta za uslužni biznis i master diplomu sa Fakulteta za turizam, sa specijalizacijom za Eko sela. Ima višegodišnje profesionalno iskustvo rada u međunarodnim korporacijama. Tokom svog profesionalnog puta, aktivno je učestvovala u planiranju, prijavi i realizaciji nacionalnih i međunarodnih projekata, bila je odgovorna za organizaciju događaja i pružanje podrške, te se angažovala u saradnji sa sektorom privrede. Od maja 2023. godine, otkako se pridružila Centru za inovacije i razvoj poslovanja Instituta BioSense, aktivno radi na implementaciji projekata u okviru programa Horizon Europe.

Milica Trajković je sertifikovani projektni menadžer (Project Management Professional – PMP) od strane prestižnog Instituta za projektni menadžment (Project Management Institute), sa iskustvom u projektima finansiranim od strane Evropske Komisije u oblasti digitalne poljoprivrede i razvoja IKT sektora za poljoprivredu i industriju hrane.
Kao rukovodilac Centra za Inovacije i razvoj poslovanja, ona je odgovorna za izgradnju novih i održavanje uspešnih partnerskih veza kako sa partnerima iz industrije, tako i sa akademskom zajednicom u Srbiji i Evropi. Milica rukovodi multinacionalnim projektima koji obuhvataju nekoliko različitih industrijskih sektora; rukovodi razvojem i pisanjem novih projekata (od ideje do pisanja i realizacije projektnih aktivnosti) i pruža informacije o trendovima na AgTech tržištu istraživačima Instituta. Jedan od njenih ciljeva je snažna podrška preduzetničkim poduhvatima naučnika Instituta. Uz to, Milica podstiče razvoj visokotehnoloških stratapova, MSPP sektora iz Srbije i regiona sa osnovnim ciljem da približi tehničko-tehnološku scenu regiona poljoprovredi i industriji hrane.

Ovaj projekat je finansiran od strane Evropske Unije, iz programa za Istraživanje i Inovacije-Horizont 2020, pod sporazumom o grantu broj 101000349. 
            

Horizont 2020

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Istraživanja i razvoj inovacija na Institutu BioSens uvek se odvijaju u saradnji sa farmerima, poljoprivrednim i vladinim sektorom, preduzetničkom i poslovnom zajednicom, međunarodnim istraživačkim centrima i građanima. Radimo zajedno u cilju stvaranja novih „otvorenih inovacija“ koje će biti lake za upotrebu i koje će doneti korist svim učesnicima u celokupnom lancu vrednosti.

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Kao mesto okupljanja svih značajnih interesnih grupa, osnovali smo „živu laboratoriju“ za preciznu poljoprivredu (eng. Precision Agriculture Living Lab – PA4ALL). Ovakva laboratorija je pionirski poduhvat u Srbiji i jedna od prvih u Evropi koja je usmerena na preciznu poljoprivredu. Spajanje ideja koje potiču iz različitih sektora i mogućnost testiranja novih rešenja i prototipova u realnim uslovima – na terenu, glavni su ciljevi PA4ALL.

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Od 2013. godine, PA4ALL stavlja sve veći akcenat na projekte koji povezuju učesnike različitih profila i više disciplina. Budući da je ideja koncepta “žive laboratorije” da stvori zajednicu orijentisanu ka istraživanju i inovacijama, PA4ALL svoje aktivnosti temelji upravo na edukaciji zajednice o preciznoj poljoprivredi i njenoj primeni. Stoga nije iznenađujuće što PA4ALL kroz svoje projekte nastoji čak i da promeni nastavni plan i program u srednjoškolskom obrazovanju kako bi se u društvu negovalo znanje o preciznoj poljoprivredi. Tako se premošćuje jaz između javnog sektora i savremenih tehnologija koje menjaju način na koji se poljoprivreda danas doživljava.

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Podstičući viziju zajedničkog stvaranja i kreativne saradnje, PA4ALL ne samo da postepeno širi svoju mrežu, već i pruža podršku novim “živim laboratorijama” koje su se u međuvremenu pojavile u regionu. Osim toga, po principu koncepta “žive laboratorije”, PA4ALL planira da stvori i ojača novu mrežu stručanjaka čiji će fokus biti oblast agroekologije, novi koncept koji podstiče ključne promene u načinu na koji poljoprivredna proizvodnja utiče na okolinu.

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Kako bi poljoprivreda u Srbiji pratila svetske trendove i koncept precizne poljoprivrede bio implementiran na što bolji način, PA4ALL se zalaže za povezivanje naučne zajednice sa krajnjim korisnicima, industrijom, vladinim sektorom i drugim relevantnim učesnicima. Jedna od metoda koja se koristi u svrhu promocije samog koncepta “žive laboratorije” u naučnim krugovima je RRI (Responsible Research and Innovation) - Odgovorno istraživanje i inovacije. Ona uključuje angažovanje svih zajednica u oblasti nauke i inovacija, zajedničko stvaranje novih rezultata koji će doprineti transformaciji društva i unapređenje sistema obrazovanja, što je upravo i glavni cilj PA4ALL-a.

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Institut BioSens dodaje kariku koja nedostaje u čitavom lancu vrednosti time što:

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-  Promoviše upotrebu naprednih IKT tehnologija lokalnim poljoprivrednim proizvođačima uz konstantnu asistenciju u cilju poboljšanja njihovih performansi, uz poštovanje propisa o zaštiti životne sredine;

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- Razvija sinergiju sa kompanijama koje pružaju podršku razvoju sektora poljoprivrede u regionu (proizvođači đubriva, pesticida, pružaoci konsultantskih usluga), koji trenutno predstavljaju najagilnije i najmotivisanije igrače, s obzirom na činjenicu da imaju direktan pristup poljoprivrednim proizvođačima i jasne motive za uvođenje usluga zasnovanih na naprednim tehnologijama pored usluga koje već pružaju;

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-  Podstiče lokalni IKT sektor da menja princip na kom funkcioniše, te da svoju strategiju zasnovanu na sprovođenju operativnih aktivnosti za evropske kompanije, koje koriste prednost relativno niske cene rada inženjera, pomeri ka strategiji zasnovanoj na kompetitivnim snagama čitavog regionalnog ekosistema i eksploataciji sopstvenih rešenja (proizvoda) sa značajno većom dodatom vrednošću.

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-  Uvođenje predmeta iz oblasti informacionih tehnologija u poljoprivredi u srednje poljoprivredne škole i obrazovanje mlađih generacija o implikacijama koje proizlaze iz Agtech-a podići će svest o uskoj povezanosti tehnologije i poljoprivrede danas i stoga poljoprivredu učiniti privlačnijom za mlađe generacije.

ALL-READY- The European Agroecology Living Lab and Research Infrastructure Network

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