Project aim: The main objective of aWISH is to develop and offer the capacity to evaluate and improve the welfare of meat-producing livestock throughout Europe via automated monitoring of animal-based welfare indicators at the slaughterhouse in order to give feedback and advice on best practices to those responsible for the various stages of production (farmer, catching team, transporter, slaughterhouse). This approach will be developed and evaluated in close collaboration with all actors involved, from primary producers up to policymakers and citizens. 
About the project: At the heart of the aWISH project (Animal Welfare Indicators at the Slaughterhouse) is the large-scale, automated welfare monitoring of animal-based indicators at the slaughterhouse, that are related to welfare on-farm, during (un)loading, transport, and slaughter. Novel sensors will be developed and tested to measure these indicators, so data can be collected continuously and automatically. The aim is then to use this data to give feedback and advice on best practices to those responsible for the broilers and pigs throughout their lifetime (farmer, catching team, transporter, slaughterhouse). This approach will be developed and evaluated in close collaboration with all actors involved, from the livestock farmers up to policymakers and citizens.

Milica Trajković

Slađana Blažević

Jelena Jojić graduated from the Faculty of Agriculture in Novi Sad. During her master’s studies, she had an opportunity to work in MK Group and finish her internship program in Foreign Trade Department. In parallel with her first work experience, Jelena was doing research about microorganisms on Natural-mathematical and Agricultural Faculty and pest control on several localities in Vojvodina. After her Master’s degree, Jelena worked as a Chemical Sales Representative in two Agricultural pharmacies and successfully expanded the sale of pesticides within the region of Novi Sad. She worked with over 200 farmers, giving them instructions on pesticide treatment and plant protection. Jelena joined the Center for Innovation and Business Development of the BioSense Institute since October 2022.

Jelena Jojić

Slađana Blažević works as a Project Manager at the Business Development Department at BioSense Institute. She obtained her bachelor’s degree at the University of Novi Sad, Faculty of Philosophy. She worked for international companies in the agriculture industry. Throughout her career path, she was successful at creating the link between sales, marketing, business development, supply chain, shopper marketing, business analytics, and market research. Since joining the Business Development Department of the BioSense Institute in July 2022, she has been working on the implementation of large-scale Horizon Europe projects.

Ms. Milica Trajkovic (F) is a certified PMI project manager professional (PMP), experienced in EU funded projects focused on Digital Agriculture and development of ICTs for AgriFood value chain. As a Head of Business Development Department, she is responsible for building new and maintaining fruitful partnership network of the Institute both with industry and academia in Serbia and across Europe. Milica manages multi-national and cross-sectoral consortia, supports Institute in new project preparations (from an idea to design and proposal establishment) and brings AgTech market trends closer to the BioSense scientists. One of her goals is to foster entrepreneurial mentality among Institutes’ employees and support them in their own entrepreneurship endeavors. In addition, she facilitates business acceleration for high-tech startups, SMEs and web entrepreneurs from the region with the main aim to bring start-up tech community closer to the AgriFood sector.

aWISH white background logo – mali

Horizon Europe

aWISH – Animal Welfare Indicators at the Slaughterhouse

Centar za inovacije i razvoj poslovanja

Cilj projekta: Glavni cilj projekta aWISH je da razvije i ponudi rešenja za procenu i unapređenje dobrobiti stoke za proizvodnju mesa širom Evrope putem automatizovanog praćenja indikatora dobrobiti životinja u klanici, pomoću kojih će dati savet o najboljim praksama svim učesnicima u različitim fazama proizvodnje (farmer, prevoznik, klanica). Ovaj pristup će biti razvijen i evaluiran u bliskoj saradnji sa svim uključenim akterima, od primarnih proizvođača do donosoca odluka i građana.
O projektu: U srcu projekta aWISH (Indikatori dobrobiti životinja u klanici) je obimno, automatizovano praćenje dobrobiti životinja u klanici, koji se odnose na dobrobit na farmi, tokom (is)tovara, transporta i klanja. Novi senzori će biti razvijeni i testirani za merenje ovih indikatora, tako da podaci mogu da se prikupljaju kontinuirano i automatski. Cilj je da se ovi podaci koriste za davanje povratnih informacija i saveta o najboljim praksama onima koji su odgovorni za brojlere i svinje tokom njihovog života (farmer, tim za hvatanje, transporter, klanica). Ovaj pristup će se razvijati i evaluirati u bliskoj saradnji sa svim uključenim akterima, od stočara do kreatora politike i građana.

Jelena Jojić diplomirala je na Poljoprivrednom fakultetu u Novom Sadu. Tokom magistarskih studija imala je priliku da radi u MK Grupi i da završi program prakse u Odseku za spoljnu trgovinu. Uporedo sa prvim radnim iskustvom, Jelena se bavila istraživanjem mikroorganizama na Prirodno-matematičkom i Poljoprivrednom fakultetu i suzbijanjem štetočina na više lokaliteta u Vojvodini. Jelena je nakon magistarske diplome radila kao predstavnica prodaje hemikalija u dve poljoprivredne apoteke i uspešno je proširila prodaju pesticida na području Novog Sada. Radila je sa više od 200 poljoprivrednika, dajući im uputstva o tretmanu pesticida i zaštiti bilja. Jelena se pridružila Centru za inovacije i poslovni razvoj Instituta BioSense od oktobra 2022. godine.

Slađana Blažević je od 2022. godine zaposlena na poziciji Projekt menadžera u Centru za Inovacije i razvoj poslovanja. Završila je osnovne studije na Filozofskom fakultetu u Novom Sadu, smer Engleski jezik i književnost. Nakon studija radila je u nacionalnim i međunarodnim organizacijama u oblasti poljoprivrede. Tokom svoje karijere, bila je uspešna u stvaranju veze između prodaje, marketinga, razvoja poslovanja, lanca snabdevanja, marketinga kupaca, poslovne analitike i istraživanja tržišta. Od kada se pridružila Odeljenju za poslovni razvoj Instituta BioSense u julu 2022. godine, radi na implementaciji velikih projekata Horizon Europe.

Milica Trajković je sertifikovani projektni menadžer (Project Management Professional – PMP) od strane prestižnog Instituta za projektni menadžment (Project Management Institute), sa iskustvom u projektima finansiranim od strane Evropske Komisije u oblasti digitalne poljoprivrede i razvoja IKT sektora za poljoprivredu i industriju hrane.
Kao rukovodilac Centra za Inovacije i razvoj poslovanja, ona je odgovorna za izgradnju novih i održavanje uspešnih partnerskih veza kako sa partnerima iz industrije, tako i sa akademskom zajednicom u Srbiji i Evropi. Milica rukovodi multinacionalnim projektima koji obuhvataju nekoliko različitih industrijskih sektora; rukovodi razvojem i pisanjem novih projekata (od ideje do pisanja i realizacije projektnih aktivnosti) i pruža informacije o trendovima na AgTech tržištu istraživačima Instituta. Jedan od njenih ciljeva je snažna podrška preduzetničkim poduhvatima naučnika Instituta. Uz to, Milica podstiče razvoj visokotehnoloških stratapova, MSPP sektora iz Srbije i regiona sa osnovnim ciljem da približi tehničko-tehnološku scenu regiona poljoprovredi i industriji hrane.

aWISH – Animal Welfare Indicators at the Slaughterhouse

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