Jelena Jojić

Jelena Jojić graduated from the University of Novi Sad, Faculty of Agriculture. During her master’s studies, she gained her first professional experience at MK Group, where she completed a professional internship program within the Foreign Trade Department. At the same time, she was involved in microbiological research at the Faculty of Sciences, University of Novi Sad and the Faculty of Agriculture, as well as in pest monitoring and control activities at multiple locations throughout the Vojvodina region.

After completing her studies, she worked as a sales representative in the agricultural sector, where she was responsible for the sale of crop protection products and providing advisory support to agricultural producers. During this period, she collaborated with more than 100 farmers from Novi Sad and the surrounding area, offering professional recommendations on plant protection, pesticide application, and the improvement of agricultural production practices.

In 2025, she enrolled in specialist studies at the Faculty of Technology, University of Novi Sad, in the study program Microbiological Food Safety.

Jelena joined the BioSense Institute in October 2022 as a member of the Center for Innovation and Business Development. She currently serves as a Communications and Dissemination Manager (PR Manager), where she is responsible for planning and implementing the Institute’s promotional activities, managing website and social media content, coordinating public relations activities, and increasing the Institute’s visibility within local, European, and international scientific and innovation communities.

Her work focuses on communicating research results, promoting projects and events, and strengthening the Institute’s recognition among various target groups and stakeholders.